SEATTLE (BRAIN) — Rotating Mass Media has announced that REI will sponsor the Dirt Rag Dirt Fest Pennsylvania 2018. The festival is May 18-20 at the Allegrippis Trails in Pennsylvania. 

REI is sponsoring and hosting the event’s Movie Night, which will take place at 8 p.m. on Friday at the Amphitheater at Seven Points. The films come from REI’s adventure movie library and will feature mountain biking, bikepacking, hiking, trail running, and more. 

The brand will also be hosting a Happy Hour on Saturday for all attendees featuring beer from Troegs Brewing Company.

And REI will present three camping- and bikepacking-related clinics throughout the weekend covering topics such as water filtration and stove use; sleeping systems including tents, sleeping pads, etc.; and bikepacking gear and how to pack for a trip. Clinics are no additional charge for registered attendees and will take place at the REI booth.

“Having REI bring bikepacking clinics to Dirt Fest Pennsylvania is a great addition for attendees,” said Trina Haynes, the sales manager of Dirt Rag Magazine. “And reaching REI members in the region is an opportunity to help Dirt Rag’s goal of being inviting to potential new riders and continuing to grow the bike community.”

REI has a long history with the Allegrippis Trails, as the brand contributes monetary funds and volunteer labor to the trail system since its development and continuing to this day with a grant in 2018.

“Not only do we want to celebrate at Dirt Fest Pennsylvania, but REI is also committed to protecting and maintaining this important trail system,” said REI market coordinator Bryan Shipley. “To date, we have given $18,500 to the construction and maintenance of the Allegrippis Trail System since its inception. We have also provided 657 hours of employee stewardship service hours to the trails over the years.”

The trails system includes more than 35 miles of singletrack and a mountain bike skills park. 

Pre-registration is open until May 16, 2018 on bikereg.com and day-of registration is available at the event.

A second Dirt Fest will take place at Big Bear Lake Trail Center in West Virginia July 13-15, 2018.

For more information on event sponsorship or exhibiting at Dirt Fest, contact Haynes at trina@rotatingmassmedia.com or visit www.rotatingmassmedia.com/dirt-fest/.

For information on attending either event, visit www.dirtragdirtfest.com.

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Author: Stephen Frothingham

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