Bravo will relaunch its SixSixOne brand at Interbike.

SAN DIEGO (BRAIN) — Former Interbike show director Pat Hus has joined Bravo Sports Corp. as senior vice president of Bravo’s specialty bike division. Hus will oversee Nutcase Helmets, SixSixOne and Pro-Tec bike.

“I’m really excited to be back on the product side of the business and couldn’t be more energized to join the great teams at Bravo Sports and work with the company’s strong stable of brands,” Hus said. “My job will be to drive growth through sales reorganization, new marketing initiatives, and product development and innovation.”

Hus is a 40-year veteran of the bike industry. Before Bravo Sports and Interbike, he held leadership roles with Easton Bell Sports, Titus Cycles, American Bicycle Group and Cannondale.

Bravo Sports’ president, Nick Schultz, said, “Bravo is deeply committed to the specialty channel and independent bicycle retailers. … Supporting and growing our specialty bike brands is a strategic priority for us and there is no one who knows more about the bike industry than Pat.”

Hus will relaunch SixSixOne for North America at Interbike in Reno next week and will be presenting an array of new products as part of the 2019 product introduction. Established in 1999, SixSixOne is a pioneer in mountain bike protection gear and now offers a complete line of helmets, gloves and body armor for all levels of mountain bikers.

SixSixOne will be at Booth 2959 and will also be participating in Interbike’s Media Preview on Monday evening, the night before the show opens. Nutcase Helmets (Booth 2959) and Pro-Tec (Booth 2965) will also be exhibiting.

 

Go to Source
Author: Stephen Frothingham

Powered by WPeMatico

Comments

comments