RENO, NV—IRC Tires has been busy developing new gravel and mountain bikes tires, so it’s no surprise that the Japanese tire maker will be shining a spotlight on these new items next week in Tahoe and Reno.

IRC will be at the Northstar Free-Ride Festival and OutDoor Demo in Tahoe, giving consumers and retailers a chance to demo a fleet of bikes equipped with its new Tanken and Boken Plus and updated Boken tires. The tire maker will be in Booth D522. IRC is also proud to sponsor the road and gravel trails during this event.

“We are very excited about our new Tanken and Boken Plus tires. Taking rider feedback we’ve created some great tires using our innovative rubber compounds and tread designs,” said Bruno Suttles, IRC Tire USA’s sales and marketing manager.

Available in a variety of sizes including 27.5 and sizes, the Tanken is the result of 37 years of experience making some of the world’s best mountain bike tires. With alternating rows of vertical and horizontal blocks and aggressive side blocks, it can easily handle long, twisty, off-camber downhill runs in soft dirt or mud. A low-rebound tread compound absorbs bumps helping keep the bike attached to the ground over rough terrain.

The Boken Plus is a 650b multi-surface tire that offers amazing performance on any road surface. The tubeless-ready tire features a super-soft compound and a tread pattern that combines a slick, fast-rolling center tread, an inverted micro-diamond pattern for added wet-weather traction and flexible hollow side blocks for added grip while turning. It’s available in 42 and 47mm widths.

The 700c Boken is for riding gravel, pavement, dirt and single track. The new-generation tire has a center tread for smooth surfaces and side knobs that boost traction and control over softer terrain.

Jakes Wells, a cyclocross national champion and IRC ambassador, will lead demos throughout the weekend. He also will be at Interbike Tuesday and will race Renocross. “I’ve been riding and racing on IRC’s Serac tires and love them. I’m really looking forward to riding with everyone in Tahoe and helping them understand the new products,” Wells said.

The Squid Bike Squad will lead a medium-pace, 2-hour, gravel ride starting at 10 a.m. Sunday from the IRC booth 
in Tahoe.

The full line of IRC tires will be on display in Booth #2321 at the Interbike Expo.

 

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Author: Stephen Frothingham

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