MILWAUKEE (BRAIN) — Harley Davidson announced an ambitious growth plan Monday that includes the launch of a variety of new products, including, possibly, e-bikes.
Among other changes, the company announced it would launch a family of no-clutch electric two-wheelers next year. That line will start out with the company’s first electric motorcycle, called the LiveWire.
“LiveWire will be followed by additional models through 2022 to broaden the portfolio with lighter, smaller and even more accessible product options to inspire new riders with new ways to ride,” the company said.
In a news release, the company included illustrations of four electric two-wheelers, including lightweight street and offroad motorcycles, a scooter, and what appears to be a full suspension electric mountain bike. The company released no details of the two-wheelers.
The company also said it will improve and expand its global digital capabilities to integrate with its dealerships and will launch new retail formats including smaller, urban storefronts.
“Harley-Davidson’s world-class dealer network is an integral part of the company’s accelerated strategy and critical to overall success. The company will implement a performance framework to significantly enhance the strength of the dealer network and the customer experience, enabling the best-performing and most entrepreneurial dealers to drive innovation and success for themselves and Harley-Davidson — while providing the premium customer experience the brand is known for across an increasingly diverse product and customer base.”
Besides the electric motorcycles, Harley said it’s expanding its heavyweight motorcycle development, introducing a new middleweight line of motorcycles in 2020, and launching a small-displacement motorcycle for Asia emerging market in an alliance with an Asian manufacturer.
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Author: Stephen Frothingham
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