DUBAI (BRAIN) — Despite the ongoing turmoil throughout the Middle East, where arms sales generate conventions and attention, there is also interest in generating attention for bicycle and accessory sales. At least that was the goal with the launch of the Dubai International Bicycle Exhibition. Data recently released by trade show organizers said the trade and consumer event attracted 6,000 visitors who came to see some 40 brands from 15 exhibiting countries.

The mid-January show — held during Dubai’s cooler winter weather — also attracted about 175 dealers from the region’s energy-rich monarchies: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. In a statement, organizers declared their first attempt at a bicycle-only trade show a success and have scheduled next year’s show for Jan. 11-12, 2019 — to be held again in the Dubai World Trade Centre.

Key international brands like Campagnolo, Cervélo, Scott, Lezyne, Santa Cruz and others were represented on the floor.

WBS Sports Trading, a leading Middle East distributor with more than 50 major brands in its portfolio, was a key show backer.

“The exhibition was a success for the cycling industry in UAE,” said Robert Dielh, the company’s general manager. “It was great to see new products and technologies from overseas at the exhibition and we look forward to being at the next edition and seeing the show continue to grow,” Dielh added.

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Author: Lynette Carpiet

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